One of the most dangerous things in the world? Sitting down!
To prevent people from blood circulation disorders, heart attacks and other damage, the health insurance R+V wanted to take preventive measures. The problem: The damage caused from sitting too much cannot be compensated by occasional sports. The only way to prevent it, is to move more during everyday life.
The app and campaign motivates with a wink of an eye.
The humorous anti-hero: a chair that literally kills you if you do not move.
The app reacts to movement of the mobile phone user and tracks various data. If you sit too much or walk less then 300 steps, the chair will kill you.